Ted Baker - #Meet The Bakers
A wonderful example of advertising which debued on Instagram and completely shareable across all social channels. As glossy as any TV ad, it's funny, quirky and highly watchable. It features The Bakers, a fictional family and the strange goings on in their daily lives.
It proves that big brand advertising campaigns are not all about TV. They've listened to their social media followers and fans and turned their campaign into a highly watchable 'mini-series' with hopes of further content to come.
It's an interesting approach which really does keep your audience engaged and entertained. Releasing regular content using this format makes for an exciting future for brands and their campaigns