Here's how to get more leads with Video

Here’s how to get more leads with Video

It’s hard to stand out when there is so much information and content out there promoting brands and businesses.  Using video as a marketing tool is a brilliant way to get more leads.   You’ll soon notice the difference in your conversion rates, as it’s fast becoming the most powerful marketing tool to use.  Video is versatile with plenty of scope, so here are a few formats to think about.

1.  Explainer Video

A really popular format is a great Explainer.  It can be short or longer in length, but make sure it’s engaging and to the point.  It should describe exactly what your company does and make us want to find out more.

2.  Product Video

This is a great way to promote a new product.  If you have a physical product, the sky’s the limit with what you can do here.  You can demonstrate the detail and the beauty.  How to use it, where to use it and why you need it.  You can even show how’s it made.  The aim here is to give your customer as much information about the product as possible.

3.  Online Advert

Just think TV ad.  You are introducing your product(s) to a potential new audience so it should be engaging and imaginative.  It should drive them to your website in droves.

4.  Social Video

Content can be anything from a quick product glimpse to a teaser of something wonderful about to happen.  Designed to be shared across your social media channels.  Short and sweet works well and the goal here is to get them shared with others. 

 

Also, think about Tutorials and Out of the Box Explainers.  Anything that will demonstrate good customer service and keep traffic flowing to your site, giving you an opportunity to tell your customers about other products and services you offer.

So there you have it.  Several ways to boost your visibility and get more leads by using video in your marketing campaign.  If you're considering using video, get in touch with us and let's talk.